Ask any group of innovation enthusiasts to name their favorite organizations and the odds are that Google will top the list. It could well be the most daring, if not the most innovative, company of our times. But, the catch is that there never was a real Google, or at least there never was one Google that we could model.
For a long time now, Google as been a multi-business business: search (of course), but also driverless cars, e-payment systems, social media attempts, mobile phone operating systems, thermostats, etc. etc. The list is a fascinating one and goes on and on; some in industries with amazingly fast clock-speeds (Google, for example, and Google Ventures), and others in industries where time had seemingly stood still for several decades (Nest, for example, is in industries with historically slower clockspeeds, although that will likely change with the Internet of Things). How can you build one corporate culture for such varied competitive contexts? The answer is: you can’t! In fact, you shouldn’t even try. Each of these businesses deserves a culture that is best suited for the needs of the industry that it is in, and that is the genius of this biggest of all Google innovations: Alphabet. Read more: http://www.forbes.com/sites/billfischer/2015/08/11/three-cheers-for-the-end-of-google-as-we-knew-it/#12148226575d