Hang around with executives in industries as diverse as: automobiles, book publishing, telecom networks, wrist-watches, personal computers, digital cameras, postal services, cigarettes, credit cards, smartphones, steam-irons, oil & gas and even laundromats (among many others) and you’ll undoubtedly hear reference to their determination to avoid what has come to be known as “Kodak moments,” or instances of catastrophic disruption of industry incumbents. What a mistake! Not only are their industries as they know them in serious danger of disappearing, but they are trying to build a strategy by relying upon a metaphor that never really existed. How unfortunate a decision-making situation is that!  Read more