Thirty-five years of Reform, and no to show for it! No Steve Jobs as well, for that matter. No wonder that skepticism over the ability of China’s industrial enterprises to make the transition from cost-led competitive strategies to more innovative approaches is so widespread. While China’s macro-economic trajectory has been unprecedented, the track-record of its innovation and global-branding has long been underwhelming. Accordingly, the need for increased innovativeness is a popular slogan on everyone in China’s lips, yet there has been considerable hesitancy regarding what it takes, and when and how to make the move. Yet, despite this confusion, there are increasing signs that real innovation is slowly but surely being embraced as a source of competitive advantage across a wide spectrum of the Chinese economy.  Read more: