In its home country, the group is reinventing itself again as a set of open "entrepreneurial platforms", serving - and served by - hundreds of "microenterprises". Not only will these microenterprises compete to design, build and distribute products Haier users say they want, but they will also be able to vie with one another for staff and for capital, from Haier and from outside investors. Haier is, in Prof Fischer's words, "de-Haierising".

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