Haier 1997 photo
Reinventing Giants
is several books in one. It is, first and foremost, a book about why and how reinvention occurs, and how it takes place in a large, "old economy" market leader, rather than another Silcon Valley success story. These are real people, making real home appliances! We beleive

CKGSB, one of China's major business schools, has run an interview with me regarding Haier's reinvention experiences (along with a short video). This interview gave me an opportunity to reflect on what we have really learned about revinvention from the Haier experience that might be generalized to other organizations.