It's all about change being continuous

Originally appearing in IMD's Tomorrow's Challenges -  July 2014


What if I told you that the foundation of much of how we've opened strategic conversations in business schools over the last forty years is now perceived as being unreliable? Not "wrong," not "misleading," not "unnecessary," but something that you need to be much more careful about in using than in the past. I'm speaking about Michael Porter's long-loved "five-forces" approach to industry analysis. The new advice is let the user beware.